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Julia Pitters is a professor and head of the distance learning program in business psychology at the IU - International University of Applied Sciences. She is also partner at the consulting firm Pitters℗ Trendexpert in Vienna. Her research generally deals with topics related to financial psychology and consumer behaviour.
Currently, in collaboration with the German Federal Bank, her focus is on the psychology of cash. She is a sworn and court-certified expert, author of books, and a frequent TV guest for her expertise in economic psychology.